Today I posted the first article in the section “Brands“. In the article I told about my favorite brand – Maurice Lacroix.

Maurice Lacroix is my favorite watch brand! It was always concentrated on the development attactive, surprising additional functions for mechanical watch models. Today, Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications.

Foundation date:	1975
Brand Rating:
Collections:	MASTERPIESE, PONTOS, LES CLASSIQUES, STARSIDE, MIROS

History of Maurice Lacroix watches.

In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility in Saignelégier, a town in the Canton of Jura, where it produced private label watches for the national and international market.

1975 - Launch of the first Maurice Lacroix model in Austria.

1976 – Maurice Lacroix is introduced to the Spanish market.

1980 – Establishment of own distribution company in German.

1980/81 – Maurice Lacroix is launched in Australia.

1983/87 – Expantion of international distribution network.

1989 – Purchase of own case factory in Saignelegier.

1995 – Opening of Maurice Lacroix USA.

1999 – Expansion and renovation of the case factory in Saignelegier.

2002 – Mourice Locroix founds a subsidiary in Great Britain.

2006 – Thanks to the first manufacture movement and the own production of complex movement components Maurice Lacroix has taken the last step toward becoming an exclusive Manufacture brand.

Today, Maurice Lacroix, which has a total of 250 employees worldwide, is one of the most successful Swiss watch brands, both nationally and internationally, and is represented in more than 4,000 specialist shops in 45 countries all over the world. The company, one of the few independent Swiss watch manufacturers, has already established itself as a market leader in Germany in the upper middle-price segment, while in the USA the brand is one of the most dynamic in the industry.

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It is not a latest news, but still very interesting.

The new masterpiece from Maurice Lacroix – a talented mix of technologies, innovation and modern aesthetics. This is a response to the desire to raise the brand’s design and watchmaking to new heights.

The dial of this unique clock immediately attracts attention. For the first time hours are shown by a “square” wheel, which is driven by another wheel in the form of a clover leaf. Pointer hours is a small corner, covered with composition Superluminova.

Maurice Lacroix Regulateur Roue Carree created by designer Michel Vermot, who is a specialist in the manufacture of both mechanical and electronic clocks and chairs the department of development tools at Maurice Lacroix.

Creating such a mechanism required a lot of time for adjustment, the calculations and determine the shape of teeth to ensure a continuous transfer of driving force. After countless tests on simulation models, the wheels were made using LiGA-technology.

43 mm case covered with very large sapphire glass, which provides a panoramic view.